Within Salesforce Marketing Cloud, there is the flexibility to manually add subscribers. It provides a convenient way to manage and expand your contact list.
Email Studio utilizes Profile Center and Profile Management to store information about subscribers. A Profile Attribute contains information characterizing a subscriber profile. Here is how to create additional attributes in Profile Management.
Within Salesforce Marketing Cloud, managing subscriber data involves two primary methods: Lists and Data Extensions. Here are the differences between data extensions and lists in Marketing Cloud.