Salesforce has arranged a pact to sponsor USA Olympics team as well as the 2028 Los Angeles Olympic and Paralympic Games. The deal was struck in order for Salesforce to advertise with the teams over the next seven years.
The terms of the pact ensure that Salesforce will provide the necessary tech to give a new experience for fans, as well as athletes. This will speed up creating healthy digital communities in time for the 2028 Games, taking place in Los Angeles.
The aim of this pact is to enable fans to connect with their national team and the LA28 Games in a more dynamic way, which will feel a lot more personal.
As part of this partnership, Salesforce will sponsor media coverage of the Games from Tokyo 2020 through Los Angeles 2028.
Los Angeles 2028 is set to take place from July 21 to August 6 2028.