Salesforce Announces the First Global Dreamforce

Salesforce Announces The First Global Dreamforce
  • The date is set for the largest software event. From the 21st to the 23rd of September 2021 Dreamforce will take place in a campus worldwide from San Francisco to New York City, London and Paris.
  • Millions of innovators from around the world will be able to come together in-person and in a new safe digital experience. This makes Dreamforce more accessible to anyone than ever before.
  • Dreamforce’s power will continue with Dreamforce to You, which is a highly personalized experience made for companies worldwide.

Global Dreamforce

Salesforce announced global Dreamforce, the first-ever to take place. This will join San Francisco and other cities around the world, including New York City, London, and Paris, to an in-person and digital platform from September 21-23, 2021.

Throughout 2020, Salesforce decided to totally revamp Dreamforce, and will host the all-digital Dreamforce to You which continues to bring the power of Dreamforce to innovators globally, with a viewership exceeding 140 million views, a live-streamed keynote, especially curated content for attendees, and a digital learning experience which span the course of 4 days. Dreamforce 2021 will further on this success, joining creative, inspirational, and captivating in-person and digital experiences across a global campus into one event.

The most important factor of Dreamforce 2021 will be health and safety. Salesforce will adhere by all local COVID-19 health guidelines. In the United States, anyone who will attend in-person will be required to be fully vaccinated against the COVID-19 virus. Experts in medical fields, including Dr. Larry Brilliant, a world-renowned epidemiologist, will help Salesforce ensure the safety of all in-person guests. Salesforce will also join forces with Marriott, a longtime partner of Salesforce, to take full potential of the best practices in the industry to create safe experiences.

According to the current health protocols of San Francisco, in-person conventions will be limited to 5000 attendees unless negative COVID-19 test results or vaccination status is verified for all attendees. International guests can attend the convention only if they are fully vaccinated. There are no guidelines available yet from the state or city for hosting convention events of that size.

Dreamforce 2021 will be the 19th annual Dreamforce experience, hosted by the creators of the event, Salesforce. The event is designed as a family reunion designed to bring together the entire Salesforce community — customers, partners, employees, students, and more — to learn, connect, have fun, and give back.

News Coverage

We’re excited to make Dreamforce happen again. We can’t wait to bring together all our Trailblazers for a completely new experience,” said Sarah Franklin, President and Chief Marketing Officer, Salesforce. “Whether you join us in person or online, it will be the most innovative and immersive Dreamforce ever — another example of how, in this new all-digital world, we can achieve success from anywhere.”

“Bringing Dreamforce back is a huge achievement on our path to fully recovering, and another sign that San Francisco’s future is bright,” said San Francisco Mayor London N. Breed. “I’m so excited for this fall when we will have conventions back in Moscone Center, bringing more visitors to our incredible and resilient City. I want to appreciate Salesforce for always being a great partner and for investing in a stronger, more vibrant San Francisco.”

“We are thrilled to be supporting Salesforce to bring Dreamforce back to San Francisco and in other cities in the world both in-person and digitally to reach more people than ever,” said Drew Pinto, Marriott International’s Global Officer of Revenue, Channels and Planning. “Salesforce has always inspired the industry with innovative and exceptional meeting experiences. By leveraging Marriott International’s Connect with Confidence meeting protocols for Dreamforce, we hope to inspire people to reconnect and meet again.”

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