Salesforce Loyalty Management: A New Product by Salesforce

Salesforce Loyalty Management

Salesforce has focused on providing products that assist customers to better serve their own customers. The motto is “We Bring Companies and Customers Together”.

Salesforce has taken it a step ahead to help businesses ensure customer satisfaction and grant them accolades, by starting the “Salesforce Loyalty Management”. Loyalty Management grants companies the ability to build loyalty programs that are cohesive for both Business to Business as well as Business to Customer programs with flexible and fast solutions.

Loyalty Management - Salesforce

Salesforce Loyalty Management

The best customers are the loyal ones, naturally, and with Salesforce now providing this functionality directly on the Customer 360 platform, this gives businesses a variety of opportunities to reward their customers. Especially after such a challenging year.

The Loyalty Management product is built on the Salesforce platform. This means that it can work very smoothly with CRM data, and be used with other products such as Marketing Cloud, and Tableau.

Here are the details:

  • The driving concept behind the loyalty management team is using clicks and not code.
  • Loyalty management is integrated with Salesforce Digital 360, Service Cloud and Tableau.
  • Solutions provided from the AppExchange will work together with Loyalty Management.
  • Tableau CRM can be used with Loyalty Management to measure program performance, member acquisition, and engagement.
  • You are able to build different kinds of loyalty programs, including membership programs that have different levels, or points per purchase.
  • Unique experience can be provided by local markets with segmenting Loyalty programs.
  • As Loyalty Management is built on Salesforce customer 360, customers can sign up through the Experience Cloud, and be sent content through the Marketing Cloud.
  • Loyalty Management will be generally available in February 2021.

Click here to find out more information and sign up for updates.

To sum up, this announcement is slightly out of the blue, though the product seems to be a coherent solution for Salesforce. As eCommerce has empowered consumers more than ever, companies need to fight hard for their customers, and loyalty programs are an easy way to reward customers for being loyal.

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